Description

Position Title: Director of Veteran Engagement

Location: Littleton - LIttleton, CO

Level: Management


Position Type: Full Time


Salary Range: $115000.00 - $170000.00 Base+Commission/month

Travel Percentage: Up to 25%


Job Category: Sales

Description:

POSITION SUMMARY: This position is responsible for accelerating the growth of Sunrise Medical’s Ride Designs business, prioritizing Veteran engagement with strategic emphasis on expanding sales within the Department of Veterans Affairs (VA), Department of Defense (DoD), and additional Veteran advocate channels. The Veterans Field Support Director will serve as a key individual contributor, leading through influence by developing and executing field support strategies that enhance product knowledge, clinical application, and competitive positioning. This role will work cross-functionally with sales, marketing, and clinical teams to support internal and external stakeholders-particularly focused on Veterans-through training, education, and consultative engagement nationwide.

PRINCIPAL JOB DUTIES AND RESPONSIBILITIES:

• Serve as a strategic national resource to support the growth of Ride Designs within the VA, DoD, and additional Veteran advocate channels, providing expert-level product and clinical knowledge to internal and external stakeholders.
• Engage directly with key influencers and decision-makers to build relationships, understand clinical and procurement needs, and advocate for the adoption of Ride Designs solutions for Veteran recipients.
• Support the sales team by participating in customer meetings and field visits to help drive product adoption and resolve technical or clinical objections.
• Collaborate cross-functionally with Marketing, Sales, and Clinical teams to support the development of go-to-market strategies and technical content for Ride Designs.
• Represent the brand at key industry events, including Veteran-specific conferences, trade shows, workshops, and adaptive sports venues to promote awareness and strengthen market presence.
• Provide market intelligence and field insights to inform product positioning, messaging, and future development opportunities.
• Align with leadership, including the VP of Marketing and Education, Director of Ride Sales, and Sunrise Medical Regional Directors, to ensure field activities support broader Ride Designs growth objectives.
• Support the Aspen Seating Clinic and its adaptive sports initiatives, helping to promote Ride Designs’ presence and impact within the adaptive sports community and among VA-affiliated participants.

Qualication:

REQUIRED SKILLS, KNOWLEDGE AND EXPERIENCE:

• An advanced clinical degree in Physical Therapy, Occupational Therapy, or a related field, with a strong foundation in seating and mobility.
• A minimum of 20+ years of experience within the U.S. Department of Veterans Affairs, with a strong focus on complex rehab technology (CRT), assistive technologies, and custom seating solutions.
• Deep expertise in customized seating, particularly with Ride Designs products, including clinical application, fitting, problem solving, and outcome-based evaluation.
• Extensive knowledge of VA systems, funding policies, procurement processes, and associated federal regulations, including how to navigate and influence decision-making about Veteran healthcare.
• Strong relationships with key VA stakeholders and influencers, with a proven ability to build trust and credibility across clinical, administrative, and executive levels.
• Excellent communication and presentation skills, with the ability to clearly articulate clinical and technical concepts to diverse audiences.
• Proven ability to simplify and translate complex clinical and technical information into commercially relevant messaging and presentations.
• Experience supporting and leading adaptive sports programs, with a passion for promoting mobility and performance through innovative seating solutions.
• Collaborative mindset, with the ability to work cross-functionally with internal teams (Sales, Marketing, Clinical, Product) and external partners.
• Self-starter with strong initiative and follow-through, capable of independently driving strategic initiatives to successful outcomes.
• Comfortable representing the brand in high-visibility settings, including trade shows, Veteran focused events, and adaptive sports clinics and competitions.

COMPETENCIES:

• Fostering Teamwork – As a team leader, foster interest, skill, and success in getting groups to learn to work together cooperatively.
• Results Orientation – Focus on the desired result of personal and/or teamwork; set challenging goals; focus efforts to ensure that goals are met or exceeded.
• Thoroughness – Ensure that personal and team-related work is complete and accurate; conduct careful preparation for meetings and presentations; follow up with others to ensure that agreements and commitments have been fulfilled.
• Persuasive Communication – Plan and deliver oral and written communications that are impactful and persuasive to their intended audiences.
• Empowering Others – Convey confidence in employees’ ability to be successful; allow team members the freedom to decide how they will accomplish their goals and resolve issues.
• Customer Orientation – Demonstrated concern for satisfying one’s external and/or internal customers.
• Flexibility – Openness to different and new ways of doing things; willingness to modify one's preferred way of doing things.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Oral Expression -The ability to communicate information and ideas in speaking so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.
• Speech Recognition - The ability to identify and understand the speech of another person.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Written Expression -The ability to communicate information and ideas in writing so others will understand.
• Fluency of Ideas - The ability to come up with several ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
• Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
• Information ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
• Selective Attention – The ability to concentrate on a task over some time without being distracted.
• Lifting/ Carry Weight - Must frequently move and lift up to 10 lbs.
• Attendance - Regular attendance is required.
• Travel: Travel expectation at least 25%

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