Description

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Director of Automotive - Premion (a TEGNA Company)

About Premion:
Premion, a division of TEGNA, is an award-winning OTT/CTV advertising platform that delivers premium video experiences across the most trusted media brands in streaming. Recognized by TechLeadership, Gabbcon, and Cynopsis for excellence in OTT and streaming innovation, Premion partners with 125+ top media brands - including Discovery, Viacom, NBC, FOX, AMC, NFL, FuboTV, and more - to offer advertisers brand-safe, data-driven access to engaged audiences at scale. Thousands of national, regional, and local advertisers trust Premion to drive measurable outcomes across the fast-growing Connected TV ecosystem.

Role Overview:

Premion is seeking a Director of Automotive to lead and expand our automotive vertical, with a focus on Tier 2 and Tier 3 dealerships. This strategic role will drive revenue growth, deepen relationships with dealer groups, and position Premion as a thought leader in automotive streaming and digital streaming landscape.

The ideal candidate will combine deep knowledge of the automotive landscape with expertise in digital and CTV advertising. They will partner with OEMs, dealer groups, agencies, and reseller partners to craft innovative go-to-market strategies, deliver performance-driven solutions, and represent Premion at key industry events and conferences.

This position reports to the Head of Direct Sales and will collaborate closely with regional and national teams to execute sales strategy, develop partnerships, and build long-term growth in the automotive category.

Key Responsibilities:

Drive Automotive Growth: Lead the go-to-market strategy for the automotive vertical, focusing on Tier 2 and Tier 3 dealerships across all markets.

Strategic Partnerships: Build and strengthen relationships with dealer groups, OEM co-op teams, agencies, and automotive marketing partners.

Industry Leadership: Represent Premion as an expert voice within the automotive community - attending, speaking at, and networking within key trade shows, conferences, and associations.

Revenue Leadership: Own P&L responsibility for the automotive category; forecast, track, and achieve revenue targets.

Sales Enablement: Develop and implement category playbooks, training, and best practices for local and regional sales teams to accelerate automotive success.

Market Insights: Provide competitive intelligence and feedback from the field to inform product development, data partnerships, and go-to-market innovation.

Cross-Functional Collaboration: Work closely with marketing, product, and analytics teams to build performance storytelling, case studies, and attribution proof points specific to automotive clients.

Thought Leadership: Champion the evolution of OTT/CTV in automotive advertising, helping educate the market on measurement, attribution, and the convergence of linear and digital video.

Qualifications & Experience:

10+ years of experience in digital or video advertising sales, with a strong focus on automotive clients and dealer groups.

Deep understanding of Tier 2 and Tier 3 automotive advertising models, OEM co-op structures, and dealer marketing operations.

Proven success driving revenue in performance-based video, OTT/CTV, or programmatic solutions.

Established network of relationships across auto groups, dealer associations, and automotive agencies.

Exceptional communication and presentation skills, with the ability to engage and influence at all organizational levels.

Strategic mindset with strong analytical and problem-solving abilities.

Ability to thrive in a dynamic, entrepreneurial environment and travel as needed to meet with clients and represent Premion at events.

Bachelor's degree required; advanced degree preferred.

Why Join Premion?

Be part of an innovative team redefining the future of automotive advertising in the streaming era.

Collaborate with leading media and data partners to deliver results-driven, premium CTV campaigns.

Join a culture that values innovation, integrity, and measurable impact.

Opportunity to shape a fast-growing vertical at one of the most trusted brands in streaming TV.

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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